What’s your principle personality trait?
And your idea of total happiness?
Total happiness is the sum of many little moments of happiness. There’s no other formula
What’s the feature you like least about yourself?
My height: I’m ten centimetres too short
What trait can you not abide in others?
What is your greatest extravagance?
Living above my means
What historical character do you most identify with?
What’s your highest virtue?
What do you hate about your appearance?
The extra pounds around my waist…
What living person do you despise the most?
Who is the big love of your life?
Only she knows …
In what situations do you lie?
When there is no other way of negotiating a delicate situation
Your favourite fictional hero?
I’m not sure whether it would be Mr. Swann or the Duchesse de Guermantes
What do you think is your biggest success?
To be – or at least try to be – one of the thinking heads for fashion in Spain
What is your most cherished possession?
And your favourite activity?
Listening to classical music
What quality do you most value in a man?
And in a woman?
What defects do you detest in both?
Sudden changes in beliefs. The kind of frivolousness so typical of “stars”
What would your greatest misfortune be?
Having to deal with a serious illness unexpectedly
Your greatest fear?
To see my lifestyle altered by financial constraints
Your favourite colour?
What talent would you have liked to have?
A musical gift. No doubt about it… If I were to start again I would be a pianist…
How would you like to die?
With peace of mind, being aware of the moment and with as little pain as possible
What are your favourite names?
Aureliano, Pedro, Soledad, Ginebra…
What’s your motto?
If it’s within your grasp, don’t stop dreaming till you get it…
Tell me one regret?
Not having studied more
What’s the main feature of Spanish fashion?
Its disconnectedness with reality. Which is why Zara – perhaps it’s most admired and at once most vilified example – does not seem like a Spanish phenomenon
In your view, what initiative would totally satisfy the fashion industry in Spain?
Addressing our international commercial presence seriously
What do you like the least about Spanish fashion?
Its stature. It’s missing a couple of zeros … (in turnover)
What trait in world fashion do you detest in general?
It’s dreadfully narcissistic
What is fashion’s extravagant feature?
Launching utterly impossible things onto the market, just to enjoy those famous “fifteen minutes of fame” Andy Warhol spoke about
What do you hate about aesthetics today?
The self-interested praise of bad taste, of banality and of vanity
When does fashion lie: on the catwalk or in its production…?
Both. Although I find it more worrying when the lie takes place in production
How do you think fiction, either literature or films, treats fashion?
With great admiration that, believe it or not, is not returned by the latter
What is the biggest success of all times of Spanish fashion?
Apparently the “Balenciaga legend” and its countless ramifications
What fashion design do you think should be included in the World Heritage list?
As in any other art, a well selected collection of its “masterpieces”
Do you think Beau Brummell is still alive today?
I think so, although sometimes you only see him in men’s fashion magazines. At the moment, the street isn’t the best place to “stroll impeccably dressed with a melon in hand…” if you wish to be irresistibly elegant. I don’t know if Nati Abascal’s eldest son would dare?
Should a businesswoman dress differently for work and for a social occasion?
Yes, I think so. Just as men wouldn’t go to work in a tuxedo…
How do you believe the world’s current economic-financial downturn will affect fashion?
Very seriously indeed, to the point that I see a paradigm shift: low cost will not be a passing trend and will become part of our lifestyle
Do you think that, at some stage, fashion will lose the affection and consideration it enjoys today?
I don’t think so. People are very cynical when it comes to fashion. It’s very cool to criticise it, but then everyone surrenders to its irresistible allure
What’s your view of the “Spanish” designs by international designers?
As a huge compliment: a confirmation that our eternal “inferiority complex” is not shared by those sensible souls that look at us from outside
What is it that Spanish designers are missing when it comes to achieving the kind of market recognition enjoyed by other countries?
I think Spanish contemporary fashion has some unfinished business: its lack of international presence, and very especially, its lack of commercial positioning. That is definitely our unfinished business
What type of outlandish finale would you accept for fashion?
To become downloadable on the Internet free-of-charge, like music
Name three favourite male and female garments
Coat, suit, tuxedo…
Trench coat, suit, dress…
If you can’t be elegant, at least be extravagant. What to do think of this as a slogan for fashion?
Moschino forbidding, the sentence could be mine
What is fashion’s mortal sin?
Having fallen into the hands of its worse enemy: a media much more interested in the model than in the designer, in the front row rather than in the catwalk…
What’s your principle personality trait? Idealism And your idea of…
Though it might sound rhetorical, and many people could legitimately…