Listening, looking, learning, always keeping one step ahead… are the principles underpinning Contexto Lab, a marketing-oriented trends laboratory.

Contexto Lab defines the concepts behind new trends and comes up with specific proposals to help segment target markets and lifestyles, thus helping to establish an optimum connection between those offering products and services and their users.

Using a range of different methodologies and bringing on board outside experts, Contexto Lab examines the present moment in detail in search of the indicators that will define the future.

Absolutely critical in this process, in order to come up with a more personalised prediction, is an ongoing fluid interaction between the promoters behind each project and all the agents directly or indirectly involved in each scenario.