ICEX, through its Fashion from Spain umbrella brand, has once again commissioned Contexto to organise the first joint show of Spanish Children’s Fashion at the Pitti Immagine Bimbo fair in Florence, Italy. The magic of water and the mystery of the sea depths, together with the fluorescent colours of inflatable beach toys, were the source of inspiration for an energetic, fun and evocative show presenting collections by Bóboli, DC Kids, Mayoral, Tutto Piccolo, Barcarola and Rubio Kids. We also designed and produced the communication and merchandising materials for the Spanish Fashion presentation, using the same fluorescent tones, blue and coral images to match the trends Contexto had researched and proposed to the children’s fashion industry.